An effortless and automated reordering system includes a dedicated electronic device with a simple button interface that, upon depression of the button, initiates a process of ordering (or reordering) a product associated with the device and a button on that device. The electronic device may store in memory a device identifier and button identifiers for each button as the basis for order request information. The stored data may be communicated to a fulfillment service (e.g., an online merchant, fulfillment center, etc.) for order identification processing. In some cases, an application provided by the fulfillment service may be executed on a secondary management device to allow a user to configure the electronic device to map the buttons to different products, and even different vendors, to facilitate reconfigurable order management.