Embodiments of the present invention provide a paging method, apparatus, and system, so as to implement paging of an apparatus in an area with relatively poor signal coverage. The apparatus includes: a receiver configured to receive a broadcast message having a radio frame parameter; and a processor configured to a start paging frame (PF) and a start paging occasion (PO) according to the radio frame parameter; and the receiver is further configured to receive a paging message according to the start PF, the start PO, and a first subframe set. The first subframe set includes M first subframes in which the paging message can be received and the first subframe set follows the start PO of the start PF, where M is a quantity of times that the paging message needs to be repeatedly received.