A makeup assisting apparatus includes an image acquirer that acquires a captured image of a face to which makeup is applied, an applied makeup acquirer that acquires applied makeup from the image, the applied makeup being a way of applying the makeup, a makeup evaluator that evaluates the applied makeup by comparing the applied makeup with a reference makeup which is makeup to be used as a reference by a user having applied the makeup to the face; an evaluation presenter that presents a result of the evaluation to the user, and an advice information indictor that indicates how to correct the applied makeup so as to make it closer to the reference makeup.