Exemplary embodiments relate to uses of face detection in video, and especially in video calls. In some embodiments, face detection may be used to center a camera shot by maintaining a face in the center of a screen. The centering may be applied selectively, such as by overriding centering if the user is looking off-screen. The video may also be cropped to better fit a face in a screen, or to allow multiple faces to appear on screen. In some embodiments, emphasizing the face over the background (or parts of the face over the whole face) allows for improvement in video call performance. Moreover, these techniques can be used to bring certain areas of a camera shot into focus while de-emphasizing the background (or vice versa).