An apparatus, system and method is described for controlling one or more consumer electronic devices that is performed by a smart device in cooperation with a universal controlling device. The smart device causes a particular consumer electronic device template to be displayed to a user in response to receiving an indication of a particular key that was touched by the user on the universal controlling device. The template comprises one or more graphical elements, each for performing a particular operation in association with the particular consumer electronic device. The smart device then causes an action to be performed when the user selects one of the graphical elements by pressing one of the keys on the universal controlling device.