According to an aspect, a display apparatus includes a plurality of pixels including light-emitting elements, a video signal driver that applies a video voltage or an initialization voltage to the pixels based on a video signal, a scan signal driver that applies a scan voltage to the pixels based on the video signal, and a controller that controls an initialization period in which the initialization voltage is applied to the pixels and a video voltage writing period in which the video voltage is applied to the pixels, in accordance with the tone of the video signal.