A roller (1) having a rigid reinforcement (4) defining a hub (5) for rotation of the roller about an axis of rotation X and a plurality of bars (6) regularly arranged around the hub (5) and extending parallel to the axis X. The roller further has bushings (10), each engaged on a respective one of the bars (6) and each comprising an outer rigid ring (11) surrounding a bushing body (12) made of deformable material.