A method in an electronic device includes displaying at least a part of the a plurality of contents on a screen, determining a content of interest based on weights of each of the contents, and adjusting a speed of scrolling the plurality of the contents upon detecting the content of interest being displayed on the screen. An electronic device includes one or more processors configured to display at least a part of the a plurality of contents on a screen, determine a content of interest on based on weights of each of the contents, and adjust a speed of scrolling the plurality of the contents upon detecting the content of interest being displayed on the screen when scrolling the contents. Other embodiments also are disclosed.