Exemplary embodiments are directed to configurable demodulation of image data produced by an image sensor. In some aspects, a method includes receiving information indicating a configuration of the image sensor. In some aspects, the information may indicate a configuration of sensor elements and/or corresponding color filters for the sensor elements. A modulation function may then be generated based on the information. In some aspects, the method also includes demodulating the image data based on the generated modulation function to determine chrominance and luminance components of the image data, and generating the second image based on the determined chrominance and luminance components.