Disclosed are a method, device, and server for producing a video frame set. The method comprises: compiling statistics on the degree of playback intensity of each video frame in a video, selecting at least one “selected video frame” from the video on a basis of the degree of playback intensity, where the degree of playback intensity of the video frame is a ratio between the number of times that the video frame is played back and the number of times the video is played back; and then, splicing the “selected video frames” to form a video frame set. The present embodiment selects the “selected video frames” on a basis of the degree of playback intensity of the video frames in the video, and splices together the video frames so selected to form a video frame set, thus allowing video contents considered to be highlights by a majority of users to be spliced into the video frame set.