An ultrasound diagnostic apparatus includes: a probe that includes a transducer array including transducers, which are activated as a first transducer group and a second transducer group, is configured to transmit ultrasound waves by at least one transducer included in the first transducer group and at least one transducer included in the second transducer group, and to detect echo signals from an object; and a controller configured to select a number of transducers to be activated in the first transducer group and in the second transducer group based on the object or a measurement result, generate echo images from the echo signals, and measure an object change movement speed, which is a speed at which a change in the object moves, from the echo images.