A method for presenting search results is provided. The method receives a user input search query; obtains, from a search engine, a first set of search results responsive to the user input search query; efficiently identifies a promoted set of search results for promotion using a set of search promotion rules, each of the set of search promotion rules including a set of terms and one or more document identifiers; revises the first set of search results, based on the identified promoted set, to create a second set of search results; and presents the second set of search results, wherein the second set of search results includes the first set of search results and the promoted set in a promoted position.