A distributed adaptive bit rate (ABR) proxy system may include a gateway device that includes a first transcoder and is configured to receive segments of a content item from an ABR server, and a secondary device that includes a second transcoder and is configured to receive the segments of the content item from the gateway device. The first transcoder may transcode the segments based at least in part on a first ABR profile to generate first transcoded segments, and the second transcoder may transcode the segments based at least in part on a second ABR profile to generate second transcoded segments. The gateway device may advertise the first and second ABR profiles to user devices and may transmit the first transcoded segments to the user devices in response to requests therefor. The secondary device may transmit the second transcoded segments to the user devices in response to requests therefor.