An electronic device according to one embodiment of the present disclosure includes a display, an eye-tracking unit, and a processor. The processor determines a user's region of interest of an image, collects context information of the electronic device, determines first attribute information relating to image processing for the region of interest of the image and second attribute information relating to image processing for the remaining region other than the region of interest of the image, based at least on the context information, and displays, on the display, a first partial image obtained by the image processing for the region of interest using the first attribute information and a second partial image obtained by the image processing for the remaining region using the second attribute information.