One or more computing devices, systems, and/or methods for generating a set of tips for an entity are provided. For example, users may create user generated content describing an entity, such as a user review for a consumer good, a location, an event, etc. Because a user may be unable to read and digest all of the user reviews for the entity, the user may merely read a few user reviews, and thus miss out on useful information. Accordingly, tip templates, indicative of how tips are linguistically/grammatically constructed, are applied to the user reviews to automatically extract a set of tips for the entity (e.g., “make sure to bring a rain jacket”). The set of tips may be filtered to remove undesirable tips, ranked based upon usefulness, and/or diversified to remove redundant tips. In this way, a set of useful tips may be provided to the user.