An application program recommending method may include acquiring current context information of the terminal, acquiring an amount of context information generated when the terminal runs a first application program, where the first application program refers to an application program stored in the terminal, determining a to-be-used recommending mechanism according to the amount of the context information generated when the terminal runs the first application program, and determining, according to the to-be-used recommending mechanism, a second application program corresponding to the current context information, where the second application program refers to a to-be-recommended application program; and displaying the second application program. In this way, accuracy of predicting an application program to be used by a user is improved. Moreover, when historical information of using an application program by the user is insufficient, a to-be-recommended application program can also be accurately determined.