Disclosed is an image forming apparatus, including: a job receiver that receives a print job; a printer that executes an image forming in accordance with the print job received by the job receiver; and a hardware processor that: receives an adjustment content and a setting of an execution starting condition of an adjustment for an adjustment item relating to the image forming, and registers the adjustment content and the execution starting condition as a profile; and executes the adjustment in accordance with the adjustment content set in the registered profile when the execution starting condition set in the profile is satisfied.