An outdoor display apparatus more particularly, to an outdoor display apparatus having a cooling structure. An outdoor display apparatus comprising: a case provided with an inlet and an outlet; a display module disposed inside of the case and provided with a display panel on which an image is displayed; and a heat exchanger configured to perform a heat-exchange by receiving heat from the display module; wherein the heat exchanger comprises a first cooling flow path configured to circulate air around the display module in a first direction; and a second cooling flow path configured to allow air to be introduced from the outside, to perform a heat-exchange with the air in the first cooling flow path, and to be discharged in a second direction.