Provided are methods and systems for dynamic binding in the context of content delivery. For example, the methods and systems may be implemented as a dynamic binding process that maps a content provider to a first set of content servers in a content distribution network. The dynamic binding process may then facilitate the content to be received from the content provider so that the content can be distributed by the first set of content servers in the content distribution network. The dynamic binding process further monitors network traffic associated with the content from the content provider and determines at least one metric associated with the network traffic. Additionally, the dynamic binding process can remap the content provider to a second set of content servers in the content distribution network based on at least one of the metrics.