A method includes receiving from a user a message for sharing with others, identifying message attributes of the received message, the message attributes comprising message content, identifying a group of recipients with whom the user has previously interacted, computing a relevance score for each recipient in the group of recipients, ranking each recipient in the group of recipients according to the relevance score and determining one or more target recipients for the received message from the group of target recipients ranked according to the relevance score, the determined target recipients having a ranking within a predetermined threshold of highest relevance scores.