A crowdsourced question and answer platform enhanced with image recognition technology is disclosed. The platform generates and organizes conversations surrounding an object recognized from an image uploaded by a user. Generating and organizing conversations includes receiving an image a from a user, analyzing the image to recognize an object in the image, receiving a comment related to the recognized object in the image from the user, generating content related to the recognized object in the image based on the received comment and adding the content related to the recognized object in the image to a conversation corresponding to the recognized object in the image.