Certain embodiments described herein relate to peer-to-peer content distribution. In one embodiment, a method includes a first device receiving content and determining a content categorization of the received content. The first device may detect a second computing device and communicate with that it through a direct wireless connection (e.g., Bluetooth). Through the direct wireless connection, the first device may receive information associated with a user of the second computing device from the second device. Based on the information associated with the user and the content categorization of the content, the first device may determine a likelihood of the user being interested in the content. The first device may push the content to the second computing device through the direct wireless connection based on the likelihood of the user being interested in the content.