A color film substrate includes: a plurality of first color filters, a plurality of second color filters, a plurality of first common electrode sheets and a plurality of second common electrode sheets; the plurality of first color filters and the plurality of second color filters are arranged in an array, and the plurality of first common electrode sheets and the plurality of second common electrode sheets are arranged in an array, the first color filter is in one-to-one correspondence with the first common electrode sheet, and the second color filter is in one-to-one correspondence with the second common electrode sheet; and pixels corresponding to the first color filter and the second color filter serve to store pixel voltages having opposite polarities, respectively, and the first common electrode sheet serves to transmit a direct-current common voltage, and the second common electrode sheet serves to transmit a square-wave common voltage.