An image display apparatus, a driving method of the image display apparatus, and a computer readable recording medium are provided. The image display apparatus may include: a display; and a processor configured to control the display to display a pointer at a preset area of a screen when a position to which a remote control apparatus directs is outside of the screen of the display, to move the pointer into the screen to correspond to a movement amount of the position and display the pointer, and to display the pointer at the position to which the remote control apparatus directs.