A display apparatus includes: a display device including pixels each including a light emitting element; a voltage generator configured to generate a plurality of different voltages; a switching device configured to be capable of switching the voltages in a manner such that any one of the voltages is applied to each of the pixels; and a controller configured to control operation of the switching device. The controller is configured to cause, at least once during a period for displaying an image corresponding to one frame, the switching device to operate in a manner such that voltages applied to the pixel are switched from a lower to a higher voltage.