Generally discussed herein are systems, devices, and methods for managing content of an information centric network (ICN). A component of an ICN can include a memory including an extended content store that includes content from at least one other component of the ICN, and first attributes of the content, the first attributes including a content popularity value that indicates a number of requests for the content, and processing circuitry to increment the content popularity value in response to a transmission of a first content packet that includes the content, the first content packet transmitted in response to receiving an interest packet.