A dynamically created video preview can be provided to a viewer by stitching relevant video clips from a target video based on a viewer profile of the viewer. In various embodiments, a computer receives a request from a viewer to preview a video. The computer can then select one or more clips from the video based on the viewer profile of the viewer. Thereafter, the computer can generate a customized video preview from the one or more selected clips for the viewer based on the viewer profile. Other embodiments may be described and/or claimed.