This disclosure describes embodiments for harvesting and serving labels for locations. In an embodiment, a method comprises: receiving, by one or more server computers, location data including wireless access point data and location labels associated with significant locations, the location data being harvested from a plurality of devices operating at a plurality of geographic locations; and updating, by the one or more server computers, a plurality of fingerprints representing the plurality of geographic locations, the updating including associating at least one of the received location labels with at least one of the plurality of fingerprints.