System and method for apparel identification using a scannable code. In one embodiment, the method comprises: receiving a purchase order comprising information relating to a unique identity of the apparel; printing a machine-readable code including the information relating to the unique identity onto a tag; disposing an electronic apparatus on the apparel during manufacture; attaching the tag onto a portion of the apparel during the manufacture; performing tests to the functionality of the electronic apparatus; scanning the machine-readable code of the tag during the manufacture; transmitting the information relating to the unique identity to the electronic apparatus; and providing the apparel having the information relating to the unique identity stored at the electronic apparatus to a user based on the purchase order. In one variant, the apparel comprises a shoe and the electronic apparatus comprises a movement sensor.