A method of providing guidance in connection with a technological task includes determining, from an interaction of an end user with a computer system, a current context and task of the end user, identifying a change in a cognitive state of the end user, where the change in the cognitive state is associated with performance of the task using the computer system, searching a plurality of user experiences corresponding to the change in the cognitive state of the end user and the user's current context, selecting at least one of the user experiences according to a selection parameter for determining a selected user experience, and injecting the selected user experience into the current context of the end user via an output device of the computer system.