A transmission method according to one aspect of the present disclosure is a transmission method for transmitting content through broadcasting, including: generating a plurality of frames for transfer, each of which includes a plurality of first transfer units in which the content is to be stored, each of the plurality of frames having a fixed length, each of the plurality of first transfer units having a variable length; and transmitting the plurality of frames generated. The generating includes sequentially placing the plurality of first transfer units into the plurality of frames, and in the placing, even when a data size of a current first transfer unit to be processed is smaller than a remaining capacity of a current frame to be processed, the current first transfer unit is placed into a next frame.