Disclosed are various embodiments that provide immersive multimedia views for items. An immersive view for an item is rendered upon a display. The immersive view features an image of the item surrounded by a user interface layer that provides information about the item. The user interface layer is hidden when a cursor moves onto a first portion of the immersive view corresponding to the image of the item. The image of the item is replaced with a video stream of the item when the cursor moves onto a second portion of the immersive view corresponding to the image of the item.