A method and apparatus for releasing services on a server in stages is provided, the method comprising setting a number of accounts that can access a new service and releasing the new service to the accounts in a first time period; setting an access rate for the new service and releasing the new service in accordance with the access rate in a second time period; and releasing the new service to the entire server in a third time period. In accordance with the method and apparatus for releasing services on a server in stages in this embodiment, new service can be released in different ways to suit different situations, which reduces the risk in releasing the new service, and improves efficiency.