Techniques for removing purchases from online containers are described. For example, an indication of a purchase of a first product at a first store by a user is received. A user account associated with the user is identified. The user account has an online container for storing one or more desired products. The first product is matched to one or more desired products based on one or more product characteristics of the first product and of the one or more desired products. The one or more desired products that match the first product are removed from the online container.