Protecting personally identifiable information data collected and/or stored in physical objects with embedded electronic devices by performing at least the following: obtaining a plurality of personally identifiable information algorithms for a plurality of electronic user devices, determining a relevant personally identifiable information algorithm from the plurality of personally identifiable information algorithms, executing the relevant personally identifiable information algorithm over the relevant personally identifiable information from one of the electronic user devices to construct a personally identifiable information data result, and transmitting the personally identifiable information data result without transmitting the relevant personally identifiable information to a remote computing system.