A fifth generation (5G) or pre-5G communication system for supporting higher data transmission rate after a fourth generation (4G) communication system, such as long term evolution (LTE) is provided. A method of transmitting data by a transmitting device in a wireless communication system using a shared band includes determining a first length of a next time period for determining a next data transmission in the shared band based on at least one of link information configured with at least two receiving devices, and a measurement value of the transmitting device, determining whether a channel of the shared band is occupied in the next time period, and transmitting next data according to a result of the determinations.