An approach for providing contextually relevant digital coupons on a user device is disclosed. A selection platform initiates a request for a digital coupon based on a first movement sensed at a device. A coupon category based on the request is determined and the digital coupon is selected. The selected digital coupon is then delivered to the device based on the request. Further, another or subsequent movement sensed at the device initiates another request for another digital coupon. The another digital coupon is selected from the determined coupon category.