A mobile terminal privacy protection method and protection apparatus, and a mobile terminal, where the method includes obtaining an application start instruction, actively obtaining a biometric feature of a user according to the application start instruction, and displaying an encrypted content list and an unencrypted content list of a corresponding application if the obtained biometric feature of the user matches a preset biometric feature. The encrypted content list of the application is generated according to encrypted content in the application, the unencrypted content list of the application is generated according to unencrypted content in the application, and the encrypted content in the application is content that is not presented when the obtained biometric feature of the user does not match the preset biometric feature. Hence, the present disclosure can protect privacy in the mobile terminal without being easily perceived.