In one aspect, an example method is disclosed. The method includes (i) receiving, by a first computing system, video content, wherein the received video content comprises at least a first element and a second element, wherein the first element is social media (SM) video content published by a SM user, and wherein the second element is content other than SM video content published by the SM user; (ii) extracting, by the first computing system, the first element from the received video content; (iii) generating, by the first computing system, video content that includes the extracted first element; and (iv) transmitting, by the first computing system, to a second computing system, the generated video content for presentation of the generated video content on the second computing system.