Disclosed is a fifth generation (5G) or pre-5G communication system for supporting higher data transmission rates beyond fourth generation (4G) communication systems such as LTE systems. A data communication method includes receiving information about a reception rate of a signal from a second user equipment (UE) performing device-to-device (D2D) communication with a first UE, receiving location information about at least one of the first UE and the second UE, determining a data communication configuration for the D2D communication based on the reception rate information and the location information, and transmitting the determined data communication configuration to at least one of the first UE and the second UE.