Downhole fluid volumes of a geological formation may be estimated using nuclear magnetic resonance (NMR) measurements, even in organic shale reservoirs. Multi-dimensional NMR measurements, such as two-dimensional NMR measurements and/or, in some cases, one or more well-logging measurements relating to total organic carbon may be used to estimate downhole fluid volumes of hydrocarbons such as bitumen, light hydrocarbon, kerogen, and/or water. Having identified the fluid volumes in this manner or any other suitable manner from the NMR measurements, a reservoir producibility index (RPI) may be generated. The downhole fluid volumes and/or the RPI may be output on a well log to enable an operator to make operational and strategic decisions for well production.