The present invention relates to a method and an apparatus for allocating resources in a communication system using an asset delivery characteristics (ADC) message so as to improve efficiency in network resource usage. A method for allocating network resources in a transmission unit of a communication system according to the present invention comprises the steps of: generating an ADC message that includes a parameter value representing a transmission characteristic of a single asset; and transmitting the generated ADC message, wherein the generated ADC message is updated periodically or aperiodically with respect to the asset.