Methods, non-transitory processor-readable storage media, systems, and devices for provisioning devices associated with wireless identity transmitters. An embodiment method performed by a proximity broadcast receiver may include operations for receiving a broadcast message including a secure identifier from a wireless identity transmitter, transmitting to a central server a sighting message that includes the secure identifier and an identity of the proximity broadcast receiver, receiving from the central server a return message that includes identification information related to the received broadcast message and that is authorized to be distributed to the proximity broadcast receiver based on data stored on the central server, and provisioning a device associated with the received broadcast message based on the identification information from the received return message. The method may also include identifying a software source from the received return message, requesting the software from the identified software source, and installing the received software.