A magazine loader for loading a batch of rimmed cartridges into a tubular rifle magazine is disclosed. In embodiments, the magazine loader comprises an elongate body comprising a hopper portion and a tubular magazine receiving portion with a circular aperture for receiving the tubular rifle magazine. In embodiments, the body defines a feed passageway extending between the hopper portion and the circular aperture of the tubular magazine receiving portion. The body may define, extending along the feed passageway, a first cartridge orienting passageway defined by a first cartridge orienting portion, a second cartridge orienting passageway defined by a second cartridge orienting portion, a third cartridge orienting passageway defined by a third cartridge orienting portion, and a fourth cartridge orienting passageway defined by a fourth cartridge orienting portion.