A schedule management apparatus includes a schedule information receiving unit that receives schedule information generated by one or more client devices from each of the client devices, the schedule information including a description of an event, a location of the event, and a date/time of the event. On the basis of the schedule information received by the schedule information receiving unit, information is displayed on each of the client devices about an event to be newly added that matches the schedule information without overlapping with a date/time of each of events scheduled before and after the event, the information representing at least one of a duration of the event, a location of the event, and a route to the event.