An audio controlled assistant captures environmental noise and converts the environmental noise into audio signals. The audio signals are provided to a system which analyzes the audio signals for a plurality of audio prompts, which have been customized for the acoustic environment surrounding the audio controlled assistant by an acoustic modeling system. The system configured to detect the presence of an audio prompt in the audio signals and transmit instructions associated with the detected audio prompt to at least one of the audio controlled assistant or one or more cloud based services, in response.