An apparatus, method, and program product are disclosed for collaborative product lifecycle management. One apparatus includes a data processing module that receives product lifecycle management (“PLM”) data from multiple client applications in a collaborative environment. The PLM data may be in a client specific format. The apparatus includes a subscription module that receives one or more subscription requests from each client application. Moreover, the apparatus includes a conversion module that converts the PLM data from the client specific format to a generic format. The apparatus includes a storage module that stores the generic format of the PLM data. The conversion module may convert subscription data from the generic format to the client specific format. The subscription data may correspond to the PLM data stored in the generic format. The subscription module may provide the subscription data to the multiple client applications based on the one or more subscription requests.