Within one or more instances of a computing environment where an instance is a self-contained architecture to provide at least one database with corresponding search and file system. User information from the one or more instances of the computing environment is organized as zones. A zone is based on one or more characteristics of corresponding user information that are different than the instance to which the user information belongs. User information is selectively obfuscated prior to transmitting blocks of data including the obfuscated user information. The selective obfuscation is based on zone information for one or more zones to which the user information belongs.