A display apparatus includes a timing controller configured to convert input image data into a hue, saturation, brightness (HSV) color space to generate a saturation histogram, generate a saturation gain curve and a dimming value based on the saturation histogram, control saturation of an input image based on the saturation gain curve to generate a data signal, and control luminance of the input image based on the dimming value to generate a light source control signal. A data driver is configured to generate data voltages based on the data signal. display panel is configured to display an output image based on the data voltages. A light source is configured to provide light to the display panel based on the light source control signal.