An imaging apparatus includes an imaging unit configured to generate an image at each of predetermined timings, wherein an exposure time is used at each of predetermined timings. The imaging apparatus includes at least one circuit which divides, according to whether or not a specific photography situation occurs, the exposure time, into a plurality of exposure times including a first exposure time for acquiring still image and a second exposure time for acquiring movie; and generates a still image, based on an image generated by photography with the first exposure time, and generates a movie frame constituting a movie, by using an image generated by photography with the second exposure time.